Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has ...

Live from the C-Space campus at the Aria Casino in Las Vegas, we break down the most interesting ad tech trends we saw at CES ...

Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

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Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

Don't ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ...