Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Omnicom unveils the latest version of its ID and analytics tool; there's a new Google Search update in town; and Omnicom ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), ...

Publishers have been candid about losing 20%, 30% and in some cases as much as 90% of their traffic and revenue due to the ...