The Autopian on MSN

Instead of a $30,000 EV, Ford's universal platform car should be the $20,000 vehicle everyone wants

Ford’s upcoming “Universal Car Platform” promises to give customers far more budget-friendly autos, reportedly starting with a sub-$30,000 EV pickup truck. But when pushed, Ford spokespeople claim the ...
blogs.driving.ca

Motor Mouth: Ford's 'Universal' EV platform to underpin US$30,000 pickup

Depending on who you’re listening to — CEO Jim Farley or Ford’s marketing department — it’s either Ford’s “Model T moment” or a “$5-billion bet on America,” the first line, of course, directed at an ...