Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

Redirect chains can significantly affect your website’s performance and SEO health. When one URL redirects to another, which then redirects to yet another, it creates a chain that can confuse search ...

JavaScript redirects are one of the methods available to webmasters in communicating to both users and search engines that the requested URL is unavailable, either permanently or temporarily. The URL ...

Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

Everyone understands the value of a readable URL. But many web applications and websites still output complex ones that no one, even a search engine can understand. Microsoft now makes it easier to ...

Google's John Mueller was asked if redirecting a URL to a new URL will also pass the Core Web Vitals metrics. The short answer is yes, if you redirect page A to new page B, page A's Core Web Vitals ...

Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless ...

Change URLs for real reasons, not for handwavy "good for SEO" reasons." Maybe even strong language against changing URLs. I have also never been a fan of changing URLs for SEO reasons. In fact, my old ...