Forbes contributors publish independent expert analyses and insights. I am the Kester and Brynes Professor at Columbia Business School and a Chazen Senior Scholar at the Jerome A. Chazen Institute for ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Solid, gage-proven metrology is a critical tool for process control across all industrial settings. A good measurement system allows manufacturers to keep parts within tight specification limits.

DALLAS—A new digital white paper created by FirstWatch, in partnership with the National EMS Quality Alliance, shows how you can use performance measures to “take the pulse” of your EMS system. “This ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

TikTok has launched two new ad performance measurement tools: Given that conventional last-click attribution models fail to capture four out of five purchases attributed to TikTok, these new features ...

What you’ll learn: How oscilloscope-based packages improve bring-up, debugging, and validating power converters as well as help engineers achieve faster and more repeatable measurements. How analysis ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...