In today’s market, many companies are looking to tighten up their brand or even create a new brand to fit the changing environment. Your brand is your identity, so what steps should you take? Creating ...

This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

‘Profitable MSPs know their target customer profile. They build their marketing engines around those customers and walk away from anyone who isn’t a fit. That leads to higher prices, more efficient ...