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When you buy a TV, you're buying more than just a screen — you're buying into a brand's entire philosophy. For better or worse, over the course of the next several years, that brand will be at the ...

Today, AI-driven technology firm Samba TV released its 2025 State of Diversity TV report, which highlights the representation gaps that are still prominent across TV and advertising. The results ...

Diversity on American television screens isn’t keeping up with diversity in American communities. That’s the big takeaway from a new Samba TV report offering a closer look at the quantity and quality ...

TV appears to have taken a bit of a hit on the diversity front in the first half of the year. According to a new report from Samba TV, while diversity in the United States continue to grow, that is ...

PASADENA, Calif.—A new report from tvScientific finds performance TV is the No. 1 channel for marketers’ ad investment, accounting for 24% of total media spending and tied with social media as the ...

Think Tank for Inclusion & Equity (TTIE) is proud to release our 5th "Behind the Scenes: The State of Inclusion & Equity in TV Writing" Report in partnership with Horowitz Research. Think Tank for ...

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those hoping to ...

Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, ...