As simple plot twists and instant gratification no longer suffice to retain viewers, China’s short-form drama sector is entering a period of deep structural adjustment. By mid-2024, the number of ...
If the co-founder of YouTube is concerned about the effects of short form content, particularly on kids, we all probably ...
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Pause the reels: Are short-form videos fuelling addiction in children?
Today, short-form content is everywhere, even on Netflix. While they are running as a constant background noise in most ...
A YouTube cofounder who helped pave the way for our modern, content-obsessed world is the latest tech whiz to come out ...
In the boundless ocean of digital media, making a mark and distinguishing oneself can seem like an impossible task. Yet, there are those who, armed with innovation and an intricate understanding of ...
I’m three months clean of TikTok. I’m one week clean of Instagram Reels. I’m five hours clean of YouTube Shorts. It was a Sunday afternoon like any other. I was lounging on my futon, scrolling on ...
(By Buzz Knight) When electronic PPM measurement came to the radio business, Programmers came to the realization that our content needed to be shorter and more bite-sized, or else ratings results ...
In APAC, a renowned mobile-first region, the popularity of short-form, mobile-friendly video content has skyrocketed in recent years. Considered easily digestible, immersive and engaging, more ...
LONDON—A new study from Ampere Analysis highlights the dominance of video short-form content, with data showing that more than 60% of tglobal online users now watch ‘swiping’ short-form video content ...
(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...
Nowadays, personal branding has become more important than ever before in our fast-paced digital world. Thanks to social media and the internet, individuals have a chance to create their own platforms ...
Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...
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