LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation study on the electrical switchgear ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation study on the industrial biotechnology ...

A typical organization can gain considerable strategic and tactical insights by conducting a market segmentation study among customers and non-customers. For example, a market segmentation study can ...

Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...

Ipsos has launched PersonaBot, an AI-powered tool that allows organisations to 'converse' with personas representing their target segments. PersonaBot is powered by Ipsos Facto, the Group's gen AI ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...