TD Cowen lowered the firm's price target on Roblox to $70 from $77 and kept a ‘Sell’ rating. ・Roblox in a blogpost on Tuesday ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Roblox stock rose Tuesday after the videogame company said it is partnering with Google to expand its burgeoning ad business. The collaboration with Alphabet-owned Google is a “foundational element in ...

Formula E and gaming-entertainment studio Feenix have joined forces to launch Formula E: Electric Lap on Roblox, aiming to connect with Gen Z and Gen Alpha fans of the sport. Feenix, known for ...