When you start marketing your products, you can compete in multiple ways: quality, price, meeting needs or selling better than the competition. In business-speak, the chief approaches are called ...

Instead of solely relying on data, marketers should use a process-oriented approach that digs deeper into the root causes of problems and avoid reactive solutions that don't address the core issues.

Modern business is full of terms that seem similar but may not be. Marketing orientation is one such term. Marketing orientation refers to the way a company operates and how it determines its main ...

Surely you have experienced this scenario: An employee walks into a manager’s office and declares, “We have a problem.” The manager, not at all phased by this statement, replies calmly, “Well, I know ...

If it were up to me I probably would have never watched Glee. I have nothing against this program and in fact, every time I watch it I am shocked and thoroughly entertained by how mean the characters ...