If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

Improving your customer's shopping experience online through personalisation isn't just for B2C web stores. It works for B2B buyers too. Personalisation is everywhere, especially in the small details ...

AI's integration across sectors, especially marketing, is revolutionizing innovation, emphasizing efficiency and adaptability. Brands now leverage AI to foster deeper, personalized connections with ...

In today’s data-driven business world, marketers can’t avoid hyper-personalisation if they want their campaigns to be successful. Hyper-personalisation describes the use of customer information to ...