After the successful revival of its ‘80s 550 sneaker, New Balance is bringing back another retro silhouette, just in time for its 40th anniversary. The brand plans to pay homage to its seminal 990 ...

One of New Balance's most recognizable silhouettes is dropping in a stealthy black colorway next month. The 990v4 is an evolution of the original New Balance 990 sneaker, which first released in 1982 ...

Following the Joe Freshgoods collab at the end of last year, New Balance is now revisiting the 990v4 once more, this time with the New Balance 990v4 “Arctic Grey.” Dropping as part of the Boston ...

Joe Freshgoods and New Balance go way, way back. But with the end of the year now in sight, the Chicago-based creative is trying something a little different with the upcoming Joe Freshgoods x New ...

JJJJound is once again transferring the colorway of a previous New Balance collab onto a different model with the 990v4 shown here. The Montreal-based design studio shared an image on Instagram of the ...

When the original New Balance 990 debuted in 1982, it was the brand’s most uncompromising sneaker. At the time of its release, it became the first athletic shoe to retail for $100, according to New ...