For years, we measured marketing success in terms of activity, likes, reach, followers, impressions, and clicks .

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Rajeev Dhir is a writer with 10+ years of experience as a journalist with a background in broadcast, print, and digital newsrooms. Phimwilai Kitsuriya / Getty Images Return on investment (ROI) ...

The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer of overall marketing ...

How do you solve a problem like MaROIa? It might feel like the hills are alive with the sound of demands to prove ROI, but Will Green investigates why marketers are still struggling, and how they ...

In today's competitive legal market, understanding the return on investment (ROI) from marketing efforts is no longer a luxury for law firms, but a necessity. One that can mean the difference between ...