Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

What's the role of the marketing department as a pharma product moves through the process of development up to launch? That was a major topic during a recent Beghou Consulting webinar. As pharma ...

Marketing can’t be an afterthought when it comes to launching a new game successfully. If you want your game to make any kind of splash once it hits digital storefronts, you need a promotional plan ...