NBC Sports NOW is a free 24/7 streaming channel from NBC Sports offering daily sports talk shows, live sports and highlights on Peacock, the NBC Sports app, The Roku Channel, Pluto TV, Xumo and more. Our typical weekday programming includes talk shows with the biggest personalities in sports starting at 7 a.m. ET! Check out our all-star lineup:

The wild-card game between the Green Bay Packers and the Chicago Bears will be broadcast by Amazon Prime nationally. Al Michaels (play-by-play) and Kirk Herbstreit (analyst) are on the call, with Kaylee Hartung serving as the sideline reporter at Soldier Field.

Live TV streaming services get you access to local stations, sports matches and cable networks. Here's a guide to picking the best service for you.

Coast 2 Coast Tuesday Doubleheader on Jan. 13 Begins with Victor Wembanyama and Spurs visiting Shai Gilgeous-Alexander and Thunder at 8 p.m. ET on NBC and Peacock

In today’s digital world, how we consume sports has drastically changed. Gone are the days when fans were bound to their televisions for live sports broadcasts. Now, thanks to streaming platforms, fans can access their favorite sports at the touch of a ...

As advertisers continue adding streaming to their budgets, connected TV (CTV) has quickly become the centerpiece of the modern media strategy. With better targeting and more measurable outcomes, CTV is where every marketer wants to be. But within the ...

Live content is led by sports, and fan appetite—much like bidding for rights—shows no sign of slowing down as the calendar turns to 2024. A survey of adult sports fans in the U.S. the UK, Germany, Spain, and China suggests that the reach of top sports ...