Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective. Ahead of any social media handle, the ...

Emails written in HTML can include graphics, and designing these graphics requires special care. You probably want the graphics to reflect the look of your website and the feel of your brand, but you ...

Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for the sake of aesthetics. “People want to put the ...