There are two different kinds of conflict in storytelling: internal and external. Now, we go into lots of detail in our definitive guide to conflict, but today, I want to focus on internal conflict ...

Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...

Developing both an internal and an external message for your business is vital. Both are decisively different, but their desired outcomes remain the same. They both serve the purpose of promoting ...