Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. Sales-marketing alignment has come a long way. The B2B industry’s ...
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations. B2B marketers’ ability to activate their intent data is the ...
Independent Analyst Report Cites 6sense Among the Most Innovative B2B Intent Providers in the Market 6sense®, the leading platform revolutionizing B2B revenue generation, today announced that ...
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), a global leader in B2B technology purchase intent data and services, and 6sense, a global leader in using AI to help B2B revenue teams ...
Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...
One of the critical things to understand when you are building an account-based marketing strategy is intent. Who are the prospects in your ICP (Ideal Customer Profile) who show signs of intent - some ...
Use of intent data is growing, and for good reason: It's hard to pass up the promise of gaining greater visibility into people when they are actively looking to buy. But as with most new digital ...
The world of business investment can be fraught with peril. To the general public, the concept of private equity still brings to mind visions of corporate raiders, and venture capital (VC) might be ...
SAN JOSE, Calif.--(BUSINESS WIRE)--NetApp® (NASDAQ: NTAP), a global, cloud-led, data-centric software company, today announced that it has signed a definitive agreement to acquire Instaclustr, a ...
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