Calling all mermaids: these inflatable pool toys are sea-queen-approved and will totally speak to your ocean-loving soul. Get your merbabes together for a pool party, or bring these along on your next ...

What summer holiday isn't greatly enriched by the presence of a novelty pool inflatable that will make you look like a majestic-unicorn-riding mermaid? Exactly. Point proven. From swans and flamingos ...

Summer might feel like it's nearing an end but plenty of us still have our summer holidays to look forward to. For those of you lucky enough to be jetting off somewhere, don't forget to grab this year ...

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Times have moved on from the humble pool lilo or rubber ring that we used to pack in our suitcases to go on holiday. Pool toys are now big business - and not cheap either. We've rounded-up a selection ...

Thanks to Instagram, a day spent by the pool is now no longer complete without a luxury inflatable pool toy. After Taylor Swift posted a photo with several inflatable swans last summer, there was an ...