Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...

Saving money on groceries, household essentials and even dining out is easier than you might think — and you don’t have to be an extreme couponer to do it. Couponing is a simple, effective way to cut ...