For businesses that produce digital offerings, designing for accessibility is about more than meeting recommended guidelines and legal requirements. Accessibility-focused design serves the ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

Creating a successful product from scratch is the stuff that entrepreneurial dreams are made of, but it’s a journey that’s equal parts challenging and thrilling. From identifying a consumer pain point ...

This degree is one-of-a-kind, attracting makers and innovators interested in a more sustainable 21st century. The Sustainable Product Design and Innovation program is a unique, interdisciplinary major ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

March and April are among the busiest months at Disney World. Millions of visitors will flock to Orlando during the spring school vacation season — all wearing colorful electronic MagicBands (or using ...

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...