Google just unveiled a new augmented reality feature called Google Lens. 9To5Google describes Lens as “a set of vision-based computing capabilities that can understand what you’re looking at and ...

Alphabet Inc.’s Google and augmented reality startup Magic Leap Inc. announced today that the two companies have joined forces in a strategic partnership to collaborate on AR and optics solutions. “By ...

Excitement surrounds 2026 as Google teams with Warby Parker to build AI-powered glasses. That timing matters because big ...

NEW YORK (Reuters) - Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and ...

Alarm grows as 2026 looms over augmented reality, and two big shifts landed this week that matter to buyers and retailers ...

Citing “years of investment in AI, AR, and VR,” Google is stepping into the augmented reality market once more with Android XR. It’s an operating system that Google says will power future headsets and ...

Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...

The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...