Google just unveiled a new augmented reality feature called Google Lens. 9To5Google describes Lens as “a set of vision-based computing capabilities that can understand what you’re looking at and ...

Alphabet Inc.’s Google and augmented reality startup Magic Leap Inc. announced today that the two companies have joined forces in a strategic partnership to collaborate on AR and optics solutions. “By ...

Alarm grows as 2026 looms over augmented reality, and two big shifts landed this week that matter to buyers and retailers ...

NEW YORK (Reuters) - Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

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Google Maps is great at helping you find your way around town, soon it will help you navigate places indoors. It's one thing to get turn-by-turn directions to the airport, but Google is planning ...

The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...

The contact lens equipped with a head-up display has always seemed like one of the sci-fi gadgets most likely to become a reality. Today, The Centre of Microsystems Technology announced that it has ...