New segmentation data product, supercharged by the PreciselyID, helps provide premium levels of context for confident location-based targeting and decision-making BURLINGTON, Mass.--(BUSINESS ...

A new geodemographic segmentation tool, Kaleidoscope, will aid marketers and customer relationship managers in understanding their customer base better and in identifying where to find more customers ...

Precisely, a data integrity solutions provider, today launched PSYTE, a U.S. geodemographic segmentation data product for the classification of populations in target geographies across all 50 U.S.

Marketing budgets continue to be squeezed. Media and markets are fragmenting. The ability to identify key customers and prospects is no longer a 'nice-to-have' but a necessity. How is this achieved?

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Journal of Public Health, Vol. 32, No. 4 (December 2010), pp. 572-581 (10 pages) Background Uptake of colorectal cancer (CRC) screening in UK is less than 60%. Geodemographic typologies are useful in ...

BURLINGTON, Mass., Jan. 17, 2023 — Precisely, a global leader in data integrity, today announced the launch of its PSYTE US geodemographic segmentation data product, providing easy-to-understand ...

BURLINGTON, Mass.--(BUSINESS WIRE)--Precisely, the global leader in data integrity, today announced the launch of its PSYTE™ US geodemographic segmentation data product, providing easy-to-understand ...