Fashion campaigns are supposed to be wells of inspiration, but in recent years it has seemed like a celebrity photo shoot ...

In Ralph Lauren’s latest campaign, Black men, women, and children wear the brand’s traditionally preppy clothes against idyllic coastal backdrops. The collection isn’t just some sort of woke fantasy ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Fashion retailers are investing heavily in celebrity partnerships for fall 2025 campaigns, with brands ranging from mass market to luxury, deploying star power to cut through an increasingly crowded ...

Fashion’s putting on heirs. From catwalks to campaigns, from haute magazines to New York Fashion Week, a fresh crop of celebrities’ kiddies — those ever-notorious “nepo babies” — are storming the ...

Cognac brand Courvoisier launched its new campaign, “Bring Your Own Courvoisier,” which stars actress Karrueche Tran. Courvoisier is hoping some star power—and a dash of lemonade—can inspire drinkers ...

After the runway shows and presentations, the momentum keeps stirring all thanks to a good visual. Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new ...

Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.

This year, brands have begun experimenting with AI-generated campaigns, to mixed reviews. Some received backlash: social media users labelled August’s J Crew x Vans AI campaign “slop” and “cheap”, and ...