Digital transformation is impacting every industry, and the automotive industry is no exception. With electric and hybrid vehicles on the road increasing significantly over the past 10 years, the ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...

GLP-1 drugs and “multi-sensory indulgence” are among the forces set to influence what consumers buy next year, according to new research.

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

The COVID-19 pandemic is changing the U.S. economy in general and the healthcare system specifically, especially when it comes to consumer behavior. An examination of consumer sentiment before and ...

Citations: Fan, Xiaojun, Yi Qian, Pei Huang. 2012. Factors Influencing Consumer Behaviour Towards Store Brand: A Meta-analysis. International Journal of Market Research. (3)407-430.

Discover the key factors affecting demand elasticity, including type of good, price, income, and substitutes, and learn how these influence consumer behavior.