The lawsuit filed on April 4, 2023 by Chipotle against competitor sweetgreen’s sale of a “Chipotle Chicken Burrito Bowl” highlights the risks of adopting a mark that is on the descriptive side of the ...

The Colombian Trademark Office has issued a resolution which implements Article 135 of Andean Community Decision 486. Article 135 provides that a mark may not be registered if it lacks distinctiveness ...

Examining attorneys will no longer be required to present “clear evidence” when refusing generic trademark applications, according to updated guidance from the United States Patent and Trademark ...

Opinion analysis: Court holds that “generic.com” marks may be registered trademarks or service marks when consumers do not perceive them as generic By Jessica Litman on Jun 30, 2020 ...

The risk of genericism is a real one for many trade mark owners. John Wilks and Kate Oldroyd explain what you can do to avoid it There are many historical examples of trade marks becoming generic ...

“Tuesday’s ruling marks a key development in the Court’s genericness doctrine. The decision will not necessarily open the floodgates to a countless number of ‘generic.com’ terms on the Trademark ...

“The Guide pays lip service to the Supreme Court’s ruling, but instead of instructing examiners to focus exclusively on evidence showing the significance of the mark to consumers, slips back towards ...

In 2011 and 2012, Booking.com, a digital travel company that allows consumers to make hotel and other reservations online, filed applications to register trademarks with various visual features, all ...