Companies are spending one third of their marketing budgets on content. Many successful brands invest as much as 40% of their marketing budgets into producing and distributing content. And these ...

Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

Marketers are drowning in data. Pageviews, Facebook likes, time on site… the list of metrics is never-ending. While a wealth of information is beneficial, it can also be overwhelming. Some points of ...

Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

One of the most important components of any content marketing campaign is setting attainable goals and establishing metrics to measure your success. And, when it comes to markets, Key Performance ...

Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

Let's start this month's article with some tough questions: Is your marketing working? Do you have a marketing plan developed, in detail, to get you to your goals? There's a reason I started with ...

Opinions expressed by Entrepreneur contributors are their own. Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven ...