Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab ...

CREATING. NICE. WE DID IT. INFLUENCING MARIO. LUIGI! WHAT’S UP BOYS? I’M IN A RUSH IN TODAY’S DIGITAL AGE, THE RISE OF INFLUENCERS AND CONTENT CREATORS HAS CHANGED THE LANDSCAPE OF ENTERTAINMENT, ...

Companies are finding that influencer marketing is one of the hot, new trends today. However, only some are successful with it. It is one of the most confusing and misunderstood segments, both for ...

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...

The rise of influencer marketing as a B2B channel is clear. A 2017 global study of enterprise businesses found that 49% of B2B marketers were experimenting with influencer marketing. There are a ...

The following is an excerpt from Jason Falls' Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...