Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

It’s a common sight: office walls covered in sticky notes with labels like “frugal Fran” and “adventurous Adam.” In the past 10 years, there’s been a flurry of interest in this type of empathetic user ...

Forbes contributors publish independent expert analyses and insights. I build, study, and write about products and ideas that move people. Here’s the problem: Until now, the explosion of methods for ...

From the moment Lorraine Justice, Ph.D., observed an industry shift toward products and experiences being designed based on human behavior, she grew captivated by design research. “In order to design ...

As described in my earlier article on What It Takes To Accelerate Through A Stategic Inflection Point, if there is a change in your situation or your ambitions, you need to jump-shift your strategy, ...