What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. y yinka ...

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CEO Steve Michaels highlighted that PROG Holdings delivered results at the high end of its guidance for Q4 2024, driven by 9.1% GMV growth in Progressive Leasing, despite challenges in the retail ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...