From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

The International Association of Top Professionals (IAOTP) will honor Melanie Dawn Goldberg at their annual awards gala at the Plaza Hotel in NYC NEW YORK, NY, UNITED STATES, January 4, 2026 ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

For marketing teams under pressure to deliver more content at higher quality and in less time, Firefly Boards introduces a new AI-driven way to brainstorm, explore, and align. Built into Adobe Firefly ...

Case study highlights how AI-powered content distribution supported qualified lead generation ahead of traditional SEO indexing Virginia Beach, VA – December 18, 2025 – Commonwealth Creative Marketing ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

R&R Partners’ successor to “What Happens Here...” is rolling out across advertising, sports partnerships and live activations. Canned water and tea brand Liquid Death has developed its identity around ...

United Airlines is investing in its marketing with the appointment of Christina O’Rourke to the newly created role of director of creative strategy, content. O’Rourke previously oversaw United’s brand ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, ...