NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

HONG KONG, Sept 6, 2021 - (ACN Newswire) - - Creative China Holdings Limited ("Creative China" or the "Group"; stock code: 8368) announced today that the Group and Truth Pictures (Hong Kong) Limited ( ...

A policy framework is in the works by the Creative Arts Agency to establish a creative arts curriculum for Ghana’s education sector. Chief Executive of the agency, Gyankroma Akufo-Addo told JoyNews ...

IAB Tech Lab has opened its Ad Creative ID Framework (ACIF) Validation API to a 45-day public comment period. The tool aims to help ensure that video and TV ads are correctly identified and registered ...

Deputy Minister of Tourism, Arts and Culture of Malaysia, Khairul Firdaus Akbar Khan delivers a speech at the Opening ASEAN-UK Symposium On The Development Of ASEAN Creative Economy Sustainability ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. This is not advice on writing a LinkedIn profile or choosing ...

Creative economies are touted as engines for economic prosperity and social good in cities. The wide applicability and inclusive definition of what counts in creative economies means that conceptual ...

We’ve all been there: that moment when the great opportunity you came up hits a brick wall of, “I’m not sure we can …” or, “Good idea, but …” or even better, “How will that integrate with our database ...