Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

Forbes contributors publish independent expert analyses and insights. Marc Berman is a New York-based reporter who covers media. Let’s face it…you don’t only watch The Super Bowl for the football. The ...

It's been a debate that's been raging since the NFL's big game started pulling in serious advertising dollars. Is the Super Bowl popular because of the game or the commercials? From our perspective, ...