Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will ...

Many website owners depend on Google's AdSense program, which allows them to generate additional income from Google ads they agree to host. If you want to expand your site's advertising reach, you are ...

Bing Ads has rolled out an adjustment to its Device Targeting capabilities. In an effort to further support mobile-only campaigns, advertisers can now set negative bid modifier for desktop. Bid ...

Bing Ads Custom Audiences are now generally available. Bing Ads began piloting Custom Audiences nearly two years ago. Custom Audiences are now generally available in all Bing Ad markets with the ...

With its AI reinvention, Microsoft’s Bing has reached new heights in popularity and users. Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the ...

Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in parity with the ...

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the ...

Bing announced a new feature within the Bing Ads Editor. It now supports managing your account level ad extension associations from Bing Ads Editor. Bing is starting with managing specifically the ...

With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a ...

Microsoft finally copped to incorporating ads into its buzzy AI Bing Chat this week, though the company's announcement offered little clarity. Reading time 4 minutes With the AI-arms race in full ...