In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Well, here we are. The traditional time to look back, reflect, and evaluate the past 12 months. Thankfully, this story isn’t about food intake, exercise, or productivity—it’s about advertising! There ...

‘Get a Mac’ is a golden egg: a single-idea campaign with hundreds of possible instantiations, which ran globally for three years, becoming a cultural touchstone and having a tangible impact on sales ...