Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Is it too early to say that augmented reality has jumped the shark? Probably, but now that UK laydee’s mag Grazia has done a “3D issue” with pop-twiglet Florence and the Machine dancing across the ...

Although the technology called "augmented reality" (AR) is still in its infancy, its potential is enormous, for it can help marketers change the way consumers see the world -- literally. AR can ...

Diving into what will likely be a serious matter for media buyers in, say, five years, The Atlantic looks into the future of augmented reality, and what sort of content -- including advertising -- it ...