Airbnb officials fell in love with the perceived artistry of their TV commercials, which don't have a targeted message. That could produce aftershocks later this year if rivals take advantage.

Airbnb is trying to burnish its image in the run-up to an expected October vote by the New Orleans City Council on short-term rentals with a series of ads featuring homeowners who take advantage of ...

Airbnb shelved its huge $800 millions marketing budget when the pandemic hit. Now as a company not just recovered but thriving, it has brought all its marketing, advertising and creative in-house, and ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

NEW YORK -- With Americans' attention more finely tuned to the political climate under U.S. President Donald Trump, brands that dove headfirst into that conversation generated the most reaction from ...

Airbnb has just launched what its calling its largest brand advertising campaign to date. The travel rental platform and its agency TBWA/Chiat/Day have kicked off the "Live There" campaign to "inspire ...

Given the requirements of the job, Santa has a tough time delivering presents to hotels. That's the theme behind Airbnb's new holiday ad, which positions the brand as the hero helping Old Saint Nick ...

Travel company Expedia has downplayed the threat from Airbnb saying that the ramifications of the room-renting behemoth have been "immaterial at this point". Speaking on an earnings call earlier this ...

Airbnb is angling to get ahead of moves to regulation its business after Boston lawmakers dropped a plan to tax the short-term rental industry during the last legislative session. The San ...