Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...

Adobe's acquisition of Omniture continues to influence its marketing tools. The latest involves a partnership with OptiMine Software to build out the Adobe SearchCenter+, a search marketing management ...

New Solutions Empower Marketing and IT to Transform Multi-Channel Customer Experiences SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced its new Adobe Digital ...

The FINANCIAL — Adobe Systems Incorporated (Nasdaq:ADBE) on March 7 announced the immediate availability of the Enterprise Edition of Adobe Digital Publishing Suite, a turnkey set of hosted software ...

Adobe Systems Wednesday debuted new releases of its Adobe Online Marketing Suite and SiteCatalyst Web analytics tool, both based on the Omniture technology Adobe acquired in 2009, and added an ...

Adobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It ...

Adobe Systems Incorporated has unveiled its new web experience management solution, an integrated platform designed to enable enterprises to deliver immersive, multi-channel experiences to their ...

Experian Marketing Services announced an expanded partnership with Adobe to provide two-way dashboard views of the data captured by Experian Hitwise and that of Adobe SiteCatalyst, powered by Omniture ...