Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

An itch can feel like a burn, an electric shock, or a crawling sensation. It’s caused by stimulated nerve cells in the skin, which make you want to scratch the affected area. Share on Pinterest If ...

Despite the saying “happiness is having a scratch for every itch,” itching often makes the itchy skin condition worse. So why is the instinct so strong? In a study with mice, researchers from the ...

Do you feel an itch, right now, working its way down the back of your neck? Scratching temporarily relieves that itch, but can also make it worse. Now researchers at the Center for the Study of Itch ...

Scratching an itch can bring a contradictory wave of pleasure and misery. A mouse study on scratching, reported in the Jan. 31 Science, fleshes out this head-scratching paradox and could point out ...

We've all had bug bites, or dry scalp, or a sunburn that causes itch. But what if you felt itchy all the time — and there was no relief? Journalist Annie Lowrey suffers from primary biliary ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...

What’s common between a scratchy sweater, a mosquito bite, and poison ivy? A brush with any of them guarantees an itchy spot on the skin. Scratching that itch is extremely tempting because of how ...