ABM vs. ABX: What’s all the fuss about? ABM is in a stage of ‘evolution’: welcome ABX. But what exactly is it? “ABX is a GTM strategy that uses data and insights to orchestrate relevant, trusted ...

Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX Certification is designed to lead participants through a ...

Before the morning pipeline call, a sales leader opens the dashboard to check each team's forecast confidence. Insights from last week's calls were used to ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...