Former Colorado Buffaloes offensive lineman Jordan Seaton is expected to land a lucrative name, image, and likeness (NIL) deal out of the transfer portal.

The College Sports Commission has rejected nearly $15 million in name, image and likeness agreements since it started evaluating them over the summer, representing more than 10% of the value of all the deals it has analyzed and closed.

The College Sports Commission has rejected more than 500 deals worth nearly $14.5 million since its inception in June 2025.

It is now more expensive than ever for universities to sign elite players from high school or the transfer portal.

NIL Go cleared $127 million in deals through its first six months of operation, the College Sports Commission announced Monday. The clearinghouse, operated by Deloitte, launched June 11 following approval of the House settlement.

NIL deals are transforming college football. State taxes are emerging as a hidden factor in the transfer portal, shaping where top players decide to go.

He expects the current NIL system to continue without significant changes and says fans should get used to the new landscape.

Cofield and Elrod both gave the example of Victory Snacks, a brand partnered with TheLinkU that has created lines of snack foods for Houston and South Alabama. Proceeds from the snacks, specially branded for each school and sometimes featuring specific athletes on packaging, go toward NIL at that school, and athletes are paid to promote the brand.

College football is facing chaos with players transferring and legal battles over NIL deals. Washington quarterback Demond Williams plans to transfer, sparking potential resistance from his school.

Over the offseason, Carson Beck found himself with a lucrative NIL offer to bolt Georgia for Miami. On3’s Pete Nakos reported that Beck will earn at least $3 million as Miami’s QB1 this college football season. This put Beck third on On3’s list of ...

NIL money by school: How Texas Tech, other College Football Playoff teams compare in 2025 originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.

Ohio State AD Ross Bjork discusses NIL, revenue sharing, transfers and why college athletics faces growing uncertainty as money becomes harder to regulate.